The Magic Clay is a fairly pliable creamy based product manufactured by a Japanese company, I have tried this one on several occasions but mainly on shorter haircuts that need some hold for a messy look. I found the consistency to be fairly easy to work with especially for a clay (as most can be very thick and difficult to distribute evenly) Its pliable enough to use on medium length thicker hair textures which need to look messy or have to chunkiness to it. I would definitely recommend this for texture.